July 2003

Cortland County BDC/IDA Teams with the Central New York Technology Development Organization to Help Cortland County Businesses Grow Through Export

Cortland, NY -- The Cortland County BDC/IDA is partnering with the Central New York Technology Development Corporation to promote "ExportNY" -- a program designed to help companies grow in the global marketplace.

"Exporting has been shown to be one of the most effective means of expanding sales and markets for healthy businesses. International supply chains are critical to compete in a global marketplace, " according to Robert Trachtenberg, President of the Central New York TDO. The ExportNY program is offered by Syracuse University in conjunction with the Central New York Technology Development Organization (TDO) and is being marketed in Cortland County by the Cortland County BDC/IDA.

ExportNY is a 9-month interactive course, beginning in September 2003, on international business development offered to senior level executives. Coordinated by Syracuse University's School of Management and TDO, the program gives companies a jump-start in international business by providing classroom training, market research, tools and resources in a stimulating, interactive and supportive environment. Participants meet once a month at Syracuse University. In addition to class material presented by the School of Management, guest speakers from industry share their expertise on banking, currencies, cultures, marketing, selecting foreign partners, transit, legal aspects of international business and more. Interns from the School of Management provide research support for companies in developing target countries and products.

The program is targeted at companies with $2-50 million of sales and ideally (but not required) some limited experience with exporting. Both product-based and service companies can benefit. Over the past five years, the Export NY program has proven itself to be a springboard for growth and opportunity for many companies.

Enrollment is limited and applications must be submitted soon. Companies interested in enrolling and learing about international expansion should call Bob Trachtenberg or Sue Kuhns at TDO at (315) 425-5144 or contact them via e-mail: exportny@tdo.org.